After poking around the company’s feed today I have noticed a few things. The company is sure to post their eco-friendly box before it comes out to ensure people still have time to subscribe if they want to begin or continue their zero-waste life with the company products. They have also posted about an initiative they want more people to be a part of because it helps relieve the oceans and beaches of plastics. In the caption section they have included 4 steps to follow to be a part of the initiative. The company has also posted about the Met Gala that occurred this past week as to stay relevant with current events and get the word out about some of the celebrities that are trying to promote social justice causes while wearing sustainable clothing.
From all of these posts it is clear the company is trying to be more active with the community. The company’s tone of voice is rather encouraging and informative as to ensure the interaction with their audience occurs more especially when they respond to the comments. Even if some of the comments have some concern the company makes sure to respond in agreement or thanking the person for educating the company on the matter.
